If the brand name is Apple, what are you expecting the logo to be?
If the brand name is White, what are you expecting the logo to be?
If the brand name is Eight, what are you expecting the logo to be?
“Expectations are pending plans. Only the best surprises occur from loose exceptions ” - M.R-
Snippets from the printed menu.
Chosen material: hard board
A menu idea.
Adopt/Embrace the artists of the community.
Since the regular Joes in our society are not exposed to the art and artists among us we chose to blend an experience of dining with an exposure to the art. It also gives a feel, an experience and most importantly a conversation to have during their meal.
One of the ideas suggested is to specialize the wall in the restaurant to feature six artists of any sort per year, that followed by an issue of a magazine created by Eight featuring the events that occurred during that year. In addition to having the artists display their art, they are eligible to sell their art and probably be a guest of honor every 8th of every month.
So, all in all, the “experience” or theme of the place will be based on the art. Not international, but local. Every two months, the wall will be dedicated to an individual artist of any sort.
Unless you are an avid foodie. Food is only a solution to ‘hunger’ an answer to a need ‘craving’.
In order for food to breathe life, and for restaurants to become fully alive we need to feed food some humane values. Make this food place: care, kind and compassionate. Only then we will be hosting loyal supporters before hungry customers.
Feeding souls through food.
A food shop in London/ Los Angeles California.
Life goes on as the earth spins, there is not much we can do about that. Our meat rotisserie spins as our business grows and we believe we can do something.
Today poverty is the world’s concern.
Statistics are from the World Bank and the ONE Campaign
2.8 billion people live on less than $2/day (USD), and roughly 1.2 billion people live on less than $1.25/day (USD)--the definition of "extreme global poverty."
Malnutrition is the underlying cause of death for at least 3 million children under the age of 5 per year.
For very poor people, clothing is shelter. “In earthquakes, the shake kills people; in a tsunami, the water kills people; but in winter, the cold does not kill people. It’s the lack of proper clothing,” says Gupta. “Why don’t we consider lack of clothing a disaster?”
Bridging the Clothing Divide
By DAVID BORNSTEIN
Paralyzing poverty if we can’t fully cure it.
Gandhi once wrote: “Whenever you are in doubt or when the self becomes too much with you, apply the following test: Recall the face of the poorest and the weakest man whom you may have seen and ask yourself if the step you contemplate is going to be of any use to him.”
If we can feed our customers and dress our food then we sure can feed and fabric this world.
It spins around, we give around.
Feeding food a humane bite.
‘Dressing skin before salads, feeding the hungry before the cravers’
-Feed & Fabric-
Feed & Fabric
With every Spinny you grab. You generously fed. You intentionally or unintentionally cared.
Every spinny carries a patch of fabric by disposing the fabric wrap into the ‘Spinny Sack’ you just contributed to clothing an earth member.
Fabric: The Spinny wrapper:
The fabric is only an element used to activate consumers. We shall use it as a “KPI” an interactive scale measuring our interaction.
Realistically our donations will be through purchase. A spinny- covers the price+ donation (price will be inclusive)
Demonstration Through Design
A call to action by package design
A participatory environment through virtual + brick and mortar
“Some people can only afford thinking of food. Eating is over their budget. ”
Introduce a beverage. Make it more than just a drink.
If scientists hadn’t proven the exact
location of the human heart many would
suggest the palate.
Because palates feel things. Palates taste
things. They are reminiscent and can
instantly take you to places.
Make the drink an activity you support.
An indulgence you relate to and a product
to experience not to consume.
To those who saw the stars... to those
who pointed at the moon then grew
up to become astronomers, they
have NASA and thousands of people
on this planet applauding them.
To those boys who played with car
toys then grew up to become car
racers, they have Formula 1 and
millions of car fans cheering them on.
To those who wake up too early or too
late, it doesn't really matter, they head
to the kitchen to enjoy a cold bowl of
milk with their favorite cereal box,
flipping the box around everyday to
play that riddle they always used to play.
And after hundreds and hundreds of
mornings or afternoons, they finally
succeed in solving that riddle… they
finally made it!
And to those who have suffered tying
their shoe laces since grade one, fast
forward, they are 21 years old now
and bingo! They finally did it! Look
around, they don’t have NASA or
one person on this planet telling them:
"You've made it!”
But correct us if we’re wrong, who’s to
define achievement? Or even better...
who's to dis-achieve achievements when
it all really boils down to one thing and
one thing only “effort put!” whether it’s
space you’ve flown to, a car race you’ve
won or a shoe lace you’ve tied, you know
too well that’s an achievement! One that
is of your own effort!
And just like most raging waves, right
before they approach the shore they
begin to calm down, the sound of
rage becomes comparatively silent.
And just like you once wanted a
crowd to cheer you on, to
acknowledge your doings... it suddenly
hits you… it only takes you to make it
My Role: As a brand strategist chosen to work on this project, I was responsible to tackle all the challenges this client was facing. I was also expected to bring new insights and present a solid strategy for the brand to move forward. I came up with the idea of Google owning the New Year’s holiday. I said to the team: “Guys, Christmas has its Santa, Easter has its egg; besides flipping a page on the calendar and watching fireworks, New Year’s has nothing! Google can own that. What better holiday can we own than one that resembles a fresh new beginning and a blank slate? Google is where it all begins !” The team bought it. I honed that concept through conducting primary and secondary research. Being the strategist on the team, I helped direct the strategy and tactics. The team I worked with was super cooperative and creative. You can track them down to check out how awesome they are: Christina Chern (Creative Technologist) Cameron Ferrin (Creative Brand Manager) Matt Skibiak (Copy Writer) Richard Lutz (Art director) and myself.
For many people Nov - Jan is not only the busiest time of the year, but also the most depressing. The worst part of the holidays are when they’re over Reflection on the past year reveals unmet goals, abandoned resolutions, and another year swept away with nothing to show for it. It has been scientifically proven that January 17th is the most depressing day of the year. Scientist Cliff Arnall developed a formula to calculate depression:
January 17 is the most depressing day of the year;
GIVE PEOPLE A REASON TO BELIEVE NEW YEAR’S ISN’T JUST ANOTHER DAY.
THE INTERSECTION BETWEEN GOOGLE AND THE HOLIDAYS
PUSH THE BOUNDARIES OF POSSIBLE
A MORE MEANINGFUL NEW YEAR’S
Bloom is a platform that integrates all of Google’s suite of tools to help users go beyond search and start doing and accomplishing their goals-using New Year’s as their starting point! Bloom goes beyond search and into making things happen. The way it works is simple: If you search “cooking” for example, it pulls up all information that is associated with cooking and integrates them with all of Google’s services-including Calendar, YouTube, blogs, Maps etc. It will then suggest things for you, such as cooking classes in your city, even more, cooking classes that fit your schedule based on your calendar information. It may suggest cook books, international cuisines, or direct you to specific cooking YouTube channels and more.You are no longer searching for information, wondering what to do with that or where to begin. Google Bloom is where it all starts.